A simple form language, and clean graphic design, gives structure and place to a complex event.  
Honeywell approached our team to transition a recently successful booth concept into the form language for an entire event. The idea: show Honeywell products in an approximation of their actual environment. Use simple-but-evocative backdrop imagery, to allow the product to “pop”. Push all industry and division specific messaging up into a secondary panel, lit to act as a beacon here across the ballroom floor.
Along with the three industry vignettes in the corners (below), we created a number of complimentary kiosks and booths for the various industry partners. Modular theaters and meeting rooms, also cohesively branded, were placed in the middle of the event space, to act as the proverbial event hub.
Project Team
Brad Bennett, Kristine Connor, Matt Lancaster, Duane Rule

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