UNIFY VARIED VISITOR INTERACTIONS THROUGH ARCHITECTURAL REFERENCE
The initial request was a simple one: wayfinding for a series of visitor touchpoints.
Through an evolving set of conversations, we led the College Football Hall of Fame to an adjacent conclusion. Bring these fan interactions toward a shared visual language, yes, while also creating a destination through their presence on the floor.
Through an evolving set of conversations, we led the College Football Hall of Fame to an adjacent conclusion. Bring these fan interactions toward a shared visual language, yes, while also creating a destination through their presence on the floor.
We began with their most recognizable large-scale asset: The Chick-fil-A Hall of Fame in Atlanta.
The build for this experience hewed very close to the design concept, as indicated by the social media posts below.
Project Team
Spence Cone, Toby Hollingsworth, Matt Lancaster, Jeff Turton
