UNIFY VARIED VISITOR INTERACTIONS THROUGH ARCHITECTURAL REFERENCE
The initial request was a simple one: wayfinding for a series of visitor touchpoints.
Through an evolving set of conversations, we led the College Football Hall of Fame to an adjacent conclusion. Bring these fan interactions toward a shared visual language, yes, while also creating a destination through their presence on the floor.
Through an evolving set of conversations, we led the College Football Hall of Fame to an adjacent conclusion. Bring these fan interactions toward a shared visual language, yes, while also creating a destination through their presence on the floor.
We began with their most recognizable large-scale asset: The Chick-fil-A Hall of Fame in Atlanta.
