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InReality was approached by Mattress Firm to create a look and layout for a new store concept. The idea was to have a very simply navigational system within the store: arranged by price left-to-right, arranged by firmness front-to-back. Along with creating a wayfinding system, a bright, clean, simple look was created for the overall aesthetic. A few products were called out as breaking the overarching grid system: a test bed in each firmness category, indicated in green, and a few close-out mattresses indicated in yellow at back.
![](https://cdn.myportfolio.com/49794652-93bc-48b4-9c03-4f6235823c10/b20ce739-7f08-49a7-86f7-0e86ae263d54_rw_1200.jpg?h=a3af09e80bccf21db9c5fea20c87ed6b)
![](https://cdn.myportfolio.com/49794652-93bc-48b4-9c03-4f6235823c10/004813ab-0221-4068-b4eb-2062893feff9_rw_1200.jpg?h=d461a256dd06f202c03392b8ebec345c)
![](https://cdn.myportfolio.com/49794652-93bc-48b4-9c03-4f6235823c10/8a994d66-3231-41dc-8806-457cf96806ab_rw_1200.jpg?h=057ba40722d8f5fd8d542c60ee8d9473)
These visualizations helped our contact at Mattress Firm not only sell the concept internally, but directly influenced the build out of a number of prototype stores.
Project Team
Ron Bushman, Tom Jordan, Matt Lancaster, Darwin Muljono, Adrienne Sangastiano
Ron Bushman, Tom Jordan, Matt Lancaster, Darwin Muljono, Adrienne Sangastiano