A Warm and Inviting Showroom for a Leading Auto Tech Group
A large automotive technology company approached us for a proposal : a 100' x 100' outdoor space at CES. Two stories, indoor and outdoor display space, luxurious finishes.
We jumped in with both feet and cranked out this design while simultaneously sorting the rest of the RFP.
We jumped in with both feet and cranked out this design while simultaneously sorting the rest of the RFP.
An external deck provides an introductory space for visitors.
The intent is to have the display areas downstairs and meeting upstairs as appointment only.
We used softer forms and flooring changes to indicate the public space as distinct from the private space behind.
We used softer forms and flooring changes to indicate the public space as distinct from the private space behind.
The second floor features a large central bar, general meeting spaces, two exterior balconies and a VIP section.
While the entirety of the space was to feel "high end", there was a need for an office and meeting area for company VIPs. An associated lounge acts as a lead-in to these exclusive space, giving decompression space for what may often be high-stakes conversations.
The VIP office utilized similar finishes and fixtures, but with a darker, more robust theme.
While a different vendor was ultimately chosen for this project, our team gained a few insights. We now have more familiarity with these large outdoor structures. Due to our having to pivot mid-project, regarding the size of this structure, we also find ourselves better able to react to large-scale programmatic changes with ease.
Project Team
Jeff DeBoer, Matt Lancaster, Michelle Lewis, Kevin Trainor, Gina Zanutto
